If you’re selling on Amazon, choosing the right tools to manage your business is crucial. Helium 10 and SellerApp are two popular options that promise to boost your sales, improve product research, and give you insights into your competitors.
But which one is actually better? In my experience, it all depends on what you’re looking for. Helium 10 is known for its robust features and versatility, especially for larger sellers who need a comprehensive solution.
On the other hand, SellerApp is often praised for being more user-friendly and offering excellent customer support, making it a great choice for beginners or small businesses.
In this comparison, I’ll break down the key differences, so you can decide which tool is the right fit for your Amazon journey.
What Is Helium 10?
Helium 10 is a comprehensive Amazon seller tool created a little over three years ago.
Its founders, Manny Coats and Guillermo Puyol, designed it to help Amazon sellers conceptualize key metrics like profit estimates and seasonal trends. Sellers use these metrics to help them determine their products’ success rates.
Helium 10’s key features include an ASIN grabber, profitability calculator, PPC Ads management, index checker, inventory protector, and many more.
In its short existence, Helium 10 has made big strides. It has helped over 1 million Amazon sellers and generated more than $4 billion in monthly revenue.
Pros
- Caters to new and veteran sellers alike
- Excellent product research extension like X-Ray, Trendsetter, and Black Box
- Sophisticated research tools you can use to look up your competitors
- Advanced keyword aggregation capabilities
- Offers a free plan you can use indefinitely
- You’ll gain access to nearly two dozen tools to grow your Amazon business
- Has good management tools like the Refund Genie
Cons
- The free plan is quite limiting
- You only get multi-user access on the higher-level plans
- Customer support is limited
What is SellerApp?
SellerApp is an AI-driven e-commerce platform designed to help Amazon sellers optimize their business performance.
It offers tools for product research, keyword optimization, listing enhancement, and PPC management.
With a user-friendly interface and data-driven insights, SellerApp supports sellers in discovering profitable opportunities, improving visibility, and boosting sales.
Its comprehensive dashboard provides real-time analytics and actionable reports, making it suitable for both beginners and seasoned sellers.
While highly effective, its pricing may be a consideration for smaller businesses.
Pros
- Comprehensive suite of tools for Amazon sellers, including product research, keyword optimization, PPC management, and competitor analysis.
- User-friendly interface that simplifies navigation and utilization of features.
- Accurate data analysis and insights, aiding in informed decision-making.
- Effective listing optimization tools that enhance branding, readability, and search visibility.
- Responsive customer support and educational resources to assist users.
Cons
- Some users report time delays in data updates and dashboard issues.
- The platform may have a steep learning curve for beginners.
- Premium plans might be cost-prohibitive for small or new sellers.
- Occasional performance lags, such as slow loading times for the Chrome extension.
- Limited support for e-commerce platforms beyond Amazon.
Features: Helium 10 vs SellerApp
Helium 10 and SellerApp are comprehensive tools designed to assist Amazon sellers in optimizing their businesses. Here’s a detailed comparison of their key features:
1. Product Research:
- Helium 10: Offers tools like Black Box for discovering profitable products, Trendster for analyzing demand trends, and X-Ray (a Chrome extension) for real-time product insights.
- SellerApp: Provides a vast product database with filters to identify profitable products, along with in-depth analytics and a Smart Product Sourcing feature to locate potential suppliers.
2. Keyword Research:
- Helium 10: Includes Cerebro for reverse ASIN lookup, Magnet for discovering high-volume keywords, and Misspellinator for identifying common misspellings.
- SellerApp: Offers a robust keyword research tool that analyzes search volume, competition, and trends, along with a keyword ranking tracker and reverse ASIN lookup.
3. Listing Optimization:
- Helium 10: Features tools like Frankenstein for keyword processing, Scribbles for listing creation, Index Checker to ensure keyword indexing, and Listing Analyzer for competitive analysis.
- SellerApp: Provides a Listing Quality Score evaluating titles, bullet points, descriptions, images, and backend keywords, along with a listing builder offering real-time optimization suggestions and A/B testing capabilities.
4. Competitor Analysis:
- Helium 10: Utilizes ASIN Grabber to analyze competitors’ top-selling products and Cerebro for insights into competitors’ keyword strategies.
- SellerApp: Offers competitor tracking and comparison tools, providing detailed insights into competitors’ product listings, keywords, and PPC campaigns, with alerts for significant changes.
5. PPC Management:
- Helium 10: Provides Adtomic, a suite of PPC management tools for campaign creation, optimization, and management, offering data-driven insights and automation features.
- SellerApp: Features an advanced PPC management tool utilizing machine learning algorithms for campaign optimization, including A/B testing of ad creatives and targeting parameters.
6. Inventory Management:
- Helium 10: Includes Inventory Protector to monitor stock levels, with forecasting and replenishment suggestions based on historical sales data.
- SellerApp: Offers a comprehensive dashboard for real-time inventory monitoring, customizable alerts for low stock levels, and supply chain management features.
Both platforms offer robust features tailored to Amazon sellers, with some variations in specific tools and pricing. Your choice between Helium 10 and SellerApp should align with your business needs and budget.
Pricing Comparison: Helium 10 vs SellerApp
When comparing the pricing structures of Helium 10 and SellerApp, it’s essential to consider the features and value each plan offers to determine the best fit for your Amazon business needs.
Helium 10 Pricing:
Helium 10 provides a range of plans tailored to different seller requirements:
- Free Plan: Offers limited access to various tools, suitable for those wanting to explore the platform’s capabilities.
- Starter Plan: Priced at $39 per month (or $29 per month when billed annually), this plan includes essential tools for beginners, such as product research and keyword research features.
- Platinum Plan: At $99 per month (or $79 per month annually), it offers comprehensive access to most tools, including advanced keyword research, listing optimization, and analytics.
- Diamond Plan: For $249 per month (or $229 per month annually), this plan provides enhanced features, including multi-user access and advanced analytics, catering to growing businesses.
- Elite Plan: Priced at $399 per month, it offers exclusive benefits like in-person workshops and advanced training, ideal for established sellers seeking in-depth insights.
SellerApp Pricing:
SellerApp offers plans designed to accommodate various business sizes:
- Freemium Plan: A free plan providing limited access to basic features, allowing users to familiarize themselves with the platform.
- Pro-Lite Plan: At $39.99 per month, this plan includes features like product tracking, keyword research, and listing optimization, suitable for new entrants to e-commerce.
- Professional Plan: Priced at $79.99 per month, it offers advanced tools, including product sourcing and keyword tracking, aimed at growing businesses.
- Business Plan: For $149.99 per month, this plan provides comprehensive features, including PPC campaign management and advanced analytics, catering to larger enterprises.
Key Considerations:
- Feature Access: Helium 10’s higher-tier plans offer more extensive tool access, which may justify the higher cost for some users.
- Budget Constraints: SellerApp’s pricing may be more accessible for small to medium-sized businesses, especially those looking for essential features at a lower cost.
- Trial Options: Both platforms offer free plans, allowing users to test features before committing to a paid subscription.
Ultimately, the choice between Helium 10 and SellerApp, Helium 10 is the winner for its robust features.
Conclusion: Helium 10 vs SellerApp
Helium 10 outshines SellerApp with its comprehensive suite of tools, offering everything from product research to keyword tracking, PPC optimization, and market intelligence.
Its powerful features like Xray, Cerebro, and Black Box provide deeper insights for Amazon sellers. Additionally, Helium 10’s user-friendly interface and extensive educational resources make it accessible for beginners and advanced sellers alike.
With more advanced automation and scalable solutions, Helium 10 is often seen as a more robust all-in-one platform for serious Amazon sellers.
FAQ’s
How do their PPC tools compare?
Helium 10: Adtomic is a comprehensive PPC suite for campaign automation and optimization.
SellerApp: Features advanced machine learning algorithms to enhance PPC performance with A/B testing and budget tracking.
What are the pricing differences?
Helium 10: Starts at $39/month for beginners, with multiple tiers reaching up to $399/month.
SellerApp: Starts at $39.99/month, with advanced plans going up to $149.99/month for businesses.
Can these platforms support non-Amazon seller?
Helium 10: Primarily focused on Amazon but recently expanded to Walmart marketplace.
SellerApp: Exclusively designed for Amazon sellers.
Which is better for advanced sellers?
Helium 10: Offers more advanced tools and integrations, making it ideal for experienced sellers.
SellerApp: Suitable for small to medium-sized businesses focusing on PPC and listing quality.
Do they provide customer support?
SellerApp: Offers 24/7 live chat and personalized consultation for paid plans.
Helium 10: Includes email and live chat support with a knowledge base.
