When I was preparing for the GRE, I often came across two names: Kaplan Test Prep and Target Test Prep. I wanted something that matched my learning style and delivered real results. Kaplan seemed like the obvious choice — they’ve been around for decades, and their in-person classes were appealing.
But then I discovered Target Test Prep (TTP), which seemed more modern and focused, especially for those who prefer online self-paced learning.
If you’re torn between the two, I understand. In this comparison of Kaplan Test Prep vs Target Test Prep, I’ll break down what each offers, how they teach, and who each is best for. Whether you prefer structure or flexibility, this guide should help you make an informed decision.
Kaplan Test Prep
Kaplan has been a trusted name in test prep for over 80 years, offering courses for a wide range of exams like the SAT, ACT, GRE, GMAT, LSAT, MCAT, NCLEX, and more. They provide different formats, including live online classes, self-paced learning, private tutoring, and in-person classes in select cities.
Kaplan is known for:
- Comprehensive content
- Numerous practice questions and tests
- High-quality video lessons
- Strong instructor-led support
- A polished online platform and mobile app
Kaplan has helped millions of students achieve their desired scores.
Target Test Prep (TTP)
Target Test Prep is a newer player, focusing mainly on the GMAT, GRE, and recently, the SAT. It’s known for its in-depth approach to math-heavy exams. TTP doesn’t offer in-person classes or live lectures, but instead is a self-paced, online-only program.
TTP is known for:
- Intense math preparation
- Detailed, step-by-step lessons
- A logical, linear curriculum structure
- Affordable pricing compared to competitors
Target Test Prep is great for students struggling with math, but it’s more niche, and that can be both a strength and a limitation depending on your needs.
Key Features Comparison
1. Platform Design & Usability
Kaplan: Clean, modern interface with easy navigation, customizable study schedules, and performance dashboards to track strengths and weaknesses.
Target Test Prep: Minimalist interface with a highly linear progression; lacks interactivity and mobile access.
Why Kaplan Wins: Kaplan’s platform is more user-friendly and optimized for various devices, offering a more polished experience.
2. Course Structure & Flexibility
Kaplan: Offers multiple study formats, including live online classes, self-paced programs, and private tutoring, allowing for a flexible study plan.
Target Test Prep: Entirely self-paced with a linear structure, focused mainly on math, with no live instruction or tutoring.
Why Kaplan Wins: Kaplan offers more flexibility, whether you want a structured class or the freedom to create your own study path.
3. Content Quality (Quant + Verbal)
Kaplan: Covers all sections of the exam with expert instructors, high-quality videos, and regular updates to reflect official test changes.
Target Test Prep: Excellent content for math, but lacks sufficient coverage for verbal, writing, and other sections.
Why Kaplan Wins: Kaplan provides more comprehensive content across all sections of the exam.
4. Live Classes & Instructor Access
Kaplan: Offers live online classes, office hours, recorded sessions, and private tutoring with certified instructors.
Target Test Prep: No live instruction or tutoring; offers only email support or paid strategy sessions.
Why Kaplan Wins: Kaplan’s live classes and instructor access provide a valuable resource for motivation and accountability.
5. Practice Questions & Tests
Kaplan: Thousands of official-style questions, full-length practice tests, and real test questions to simulate the exam experience.
Target Test Prep: Robust question banks for math, but no full-length practice exams; must create mock tests manually.
Why Kaplan Wins: Kaplan offers a more realistic test-day experience with access to official materials.
6. Test-Taking Strategies & Analytics
Kaplan: Includes strategy lessons for time management, pacing, and test anxiety, along with personalized performance analytics.
Target Test Prep: Focuses heavily on content mastery, but lacks comprehensive test-taking strategies.
Why Kaplan Wins: Kaplan’s test-taking strategies prepare you mentally and academically for exam day.
7. Support & Community
Kaplan: 24/7 tech and content support, active online communities, and private tutoring options.
Target Test Prep: Limited email-based support with no live chat or community forums.
Why Kaplan Wins: Kaplan offers a strong support system with both peer and expert guidance.
8. Mobile Access
Kaplan: Full-featured mobile app to study on the go, syncing across devices.
Target Test Prep: No mobile app, and web access is not optimized for tablets or mobile devices.
Why Kaplan Wins: Kaplan offers the flexibility to study anywhere with its mobile app.
9. Pricing & Guarantees
Kaplan: Prices range from $399 to $2,499, depending on the program, and includes live instruction, official materials, and a score improvement guarantee.
Target Test Prep: Starts at $149/month, with a money-back guarantee under certain conditions but lacks live help or tutoring.
Why Kaplan Wins: While Kaplan is more expensive, it provides more value through its comprehensive offerings, including live classes and score improvement guarantees.
10. Overall Value & Reputation
Kaplan: Trusted by millions, with a long-standing reputation for delivering results across various standardized tests.
Target Test Prep: Known for its expertise in GMAT and GRE math, but less established for other exams.
Why Kaplan Wins: Kaplan’s broad range of test prep options and long-standing reputation make it a more reliable choice for most students.
Final Verdict: Why Kaplan Wins Overall
Kaplan outshines Target Test Prep in every aspect: more features, better support, a more realistic test experience, and a proven track record. If you’re serious about improving your scores and want a complete, comprehensive prep experience, Kaplan is the way to go.
Target Test Prep is excellent if you’re focused primarily on boosting your math skills, especially for the GMAT or GRE. But for full-service test prep that adapts to your needs, Kaplan is the clear winner.
Pros & Cons: Kaplan Test Prep vs Target Test Prep
Kaplan Test Prep
Pros:
- Comprehensive subject coverage for multiple exams
- Live instruction options (classes, tutoring)
- High-quality practice materials and official questions
- Personalized study plans and real-time feedback
- Mobile access and offline study options
- Trusted reputation and long track record
Cons:
- Expensive compared to other prep providers
- Large volume of materials can be overwhelming
Target Test Prep
Pros:
- Excellent for quant prep with step-by-step lessons
- Affordable, flexible monthly subscription
- Strong analytics dashboard for progress tracking
Cons:
- Lacks coverage for verbal, writing, and other test sections
- No live instruction or tutoring support
- No mobile app or offline access
- No full-length practice exams
Pricing Comparison: Kaplan Test Prep vs Target Test Prep
Kaplan Test Prep:
- Self-Paced: From $399
- Live Classes: From $899
- Private Tutoring: $1,500 to $3,000+
- Bootcamps: $1,199 to $2,499
- Score improvement guarantee
Target Test Prep:
- Monthly subscription: $149/month
- No live classes or tutoring
- Money-back guarantee under specific conditions
Why Kaplan Wins in Pricing
Kaplan wins in pricing over Target Test Prep due to its wider range of affordable options and bundled offerings. Kaplan provides various packages—including live online, on-demand, and tutoring plans—catering to different budgets.
They frequently offer discounts, financing options, and access to extensive resources like Qbanks, full-length tests, and expert instruction without hidden fees.
In contrast, Target Test Prep, while highly focused and effective, charges monthly subscriptions that can add up over time, especially for slower-paced learners.
Kaplan’s transparent pricing, flexible plans, and comprehensive content make it a more cost-effective choice for many standardized test takers.
Final Verdict
Kaplan offers more value, support, and results. With years of experience, they’ve built a reputation for delivering effective prep. Whether you’re studying for the GRE, GMAT, MCAT, or SAT, Kaplan provides an all-in-one solution that includes:
- Live instruction
- Realistic practice
- Verified score improvements
- Adaptive tools
- Human support
- A proven track record
Target Test Prep is excellent for boosting your quantitative skills, especially if you’re focused on GMAT or GRE math. However, it’s not a complete prep solution for most students.
In short, if you want comprehensive prep that adapts to your needs and increases your chances of success, Kaplan is the smarter choice.
FAQ’s
Which test prep provider is more established, Kaplan or Target Test Prep?
Kaplan is a long-established leader with decades of experience in test preparation, offering a broader range of courses and materials.
Does Kaplan provide live classes, unlike Target Test Prep?
Yes, Kaplan offers live classes and in-person options, whereas Target Test Prep focuses on self-paced online learning.
Which company offers more comprehensive study resources?
Kaplan wins with a diverse array of study materials, including books, video lessons, practice tests, and interactive tools.
Is Kaplan more flexible in terms of study schedules than Target Test Prep?
Kaplan allows more flexibility with both live and on-demand courses, while Target Test Prep is entirely self-paced.
Which provider offers more personalized tutoring services?
Kaplan offers personalized one-on-one tutoring, while Target Test Prep focuses on an automated, self-guided approach.
