Choosing the right email marketing tool can feel overwhelming, especially when there are so many options like Sender and Brevo (formerly Sendinblue).
Both of these platforms are popular for their email marketing features, but they cater to different needs. Whether you’re a small business owner or a larger enterprise, your choice will depend on your goals, budget, and the level of complexity you need.
In this comparison, we’ll break down the key features, ease of use, pricing, and support to help you decide which one is the best fit for your email marketing strategy. Let’s dive in and see which platform can take your emails to the next level!
What is Sender?
Sender is an email marketing platform designed to help businesses create and send engaging email campaigns with ease.
It offers a user-friendly interface, customizable templates, and tools for managing subscribers, automation, and analytics.
Sender is known for its affordability and robust features like drag-and-drop email editing, A/B testing, and integration with popular e-commerce platforms. It provides advanced segmentation and real-time reporting to optimize campaigns.
Ideal for beginners and professionals, Sender enables effective communication and audience growth without technical expertise.
What is Brevo (Sendinblue)?
Sendinblue, now rebranded as Brevo, is a cloud-based marketing platform founded in 2012 by Armand Thiberge.
It offers a suite of tools including email marketing, SMS marketing, marketing automation, customer relationship management (CRM), and landing page creation.
Designed to streamline digital marketing efforts, Brevo serves over 500,000 users worldwide, providing features like A/B testing, detailed analytics, and contact list management to enhance customer engagement and drive business growth.
Features Comparison: Sender vs Brevo (Sendinblue)
1. Email Campaigns:
Both platforms offer robust email campaign capabilities with drag-and-drop editors and customizable templates.
2. Automation:
Sendinblue provides advanced marketing automation, including workflows and triggers, suitable for complex campaigns. Sender offers automation features but with less complexity.
3. SMS Marketing:
Sendinblue includes SMS marketing, allowing businesses to reach audiences via text messages. Sender does not offer SMS marketing.
4. CRM Integration:
Sendinblue has a built-in CRM, facilitating seamless contact management and segmentation. Sender lacks an integrated CRM.
5. Transactional Emails:
Both platforms support transactional emails, but Sendinblue offers more advanced features in this area.
6. Analytics and Reporting:
Both provide analytics; however, Sendinblue offers more detailed reporting and A/B testing capabilities.
7. User Experience:
- Sender: Known for its user-friendly interface, making it suitable for small businesses and those new to email marketing.
- Sendinblue: Offers a comprehensive suite of tools, which may require a learning curve but provides greater flexibility for growing businesses.
8. Customer Support:
- Sender: Offers responsive customer support, with users praising its assistance.
- Sendinblue: Provides support through various channels, with premium plans offering priority support.
Verdict:
Choose Sender if you seek an affordable, straightforward email marketing solution with essential features.
Pricing: Comparison: Sender vs Brevo (Sendinblue)
When comparing the pricing structures of Sender and Brevo (formerly Sendinblue), it’s essential to consider their offerings to determine which aligns best with your business needs.
Sender Pricing:
1. Free Forever Plan:
- Supports up to 2,500 subscribers.
- Allows sending up to 15,000 emails per month.
- Includes features like customizable email templates, a drag-and-drop editor, and automation capabilities.
2. Paid Plans:
- Standard Plan:
- Starts at $8.33 per month.
- Accommodates up to 5,000 subscribers and 60,000 emails per month.
- Offers additional features such as advanced reporting and priority support.
- Professional Plan:
- Starts at $29.17 per month.
- Designed for larger subscriber lists and higher email volumes.
- Includes features like dedicated IP addresses and advanced user permissions.
3. Pay-As-You-Go:
- Offers flexibility for infrequent senders.
- Email credits start at $29 for 5,000 emails.
- Credits do not expire, allowing usage at your own pace.
Brevo (Sendinblue) Pricing:
1. Free Plan:
- Allows sending up to 300 emails per day (approximately 9,000 emails per month).
- Supports unlimited contacts.
- Includes features like customizable email templates and a drag-and-drop editor.
2. Paid Plans:
- Starter Plan:
- Starts at $9 per month for 5,000 emails.
- Offers basic reporting and analytics.
- Does not include advanced features like marketing automation.
- Business Plan:
- Starts at $18 per month for 5,000 emails.
- Includes advanced features such as marketing automation, A/B testing, and multi-user access.
- Provides phone support.
3. Enterprise Plan:
- Tailored solutions with custom pricing.
- Offers unlimited contacts, advanced integrations, and dedicated account management.
4. Pay-As-You-Go:
- Ideal for businesses with irregular sending needs.
- Email credits start at $32 for 5,000 emails.
- Credits do not expire, providing flexibility in usage.
Key Considerations:
- Email Volume and Subscribers:
- Sender’s free plan offers a higher monthly email limit (15,000) compared to Brevo’s free plan (9,000).
- Brevo supports unlimited contacts across all plans, whereas Sender’s plans are tiered based on the number of subscribers.
- Features:
- Brevo provides more advanced features in its higher-tier plans, such as SMS marketing, CRM integration, and marketing automation.
- Sender focuses primarily on email marketing with essential automation features.
- Pricing Flexibility:
- Both platforms offer pay-as-you-go options, beneficial for businesses with variable sending needs.
- Brevo’s pay-as-you-go credits are slightly more expensive than Sender’s.
Verdict:
If your primary focus is on email marketing with a generous free plan and straightforward pricing, Sender may be the more cost-effective choice.
However, if you require a comprehensive marketing platform with advanced features like SMS marketing, CRM integration, and marketing automation, Brevo’s offerings might better suit your needs, albeit at a higher price point.
The Final Verdict
Both Sender and Brevo (formerly Sendinblue) offer solid email marketing solutions, but Sender edges ahead for several reasons. While Brevo is known for its all-in-one platform with email, SMS, and CRM tools, it can be more complex and expensive, especially for smaller businesses.
Sender excels with a straightforward, user-friendly interface and an excellent free plan (up to 2,500 subscribers and 15,000 emails/month).
It provides the essential features like email design, automation, and segmentation at a much more affordable price, making it ideal for businesses focused on simplicity and cost-effectiveness.
FAQ’s
Which is easier to use?
- Sender: User-friendly and simple, great for beginners.
- Brevo: Also easy to use but offers more advanced features, which might be overwhelming for new users.
Which has better pricing?
- Sender: More affordable, especially for smaller businesses and beginners. Offers a free plan.
- Brevo: Offers competitive pricing, but the free plan is more limited compared to Sender.
Which has better features?
- Sender: Focuses on simplicity with features like email templates and automation.
- Brevo: More robust features, including SMS marketing, CRM, and advanced reporting.
Which is more reliable?
Both are reliable, but Brevo has a more established track record with larger companies.
